Incase is the premier carrying solution company for Apple products. I worked as the creative director of their talented design team on a complete overhaul of their product packaging and product presentation with the combined goal of creating a major presence at the retail level and enhancing the appearance of the product in order to stand out in a sea of monotony. The packaging revamp elevated the appearance of Incase products and aligned them directly with Apple’s product design aesthetic. I also worked on special design projects for the grand opening of Apple stores around the globe. Pictured is a limited edition laptop case designed for the the opening of the 5th Avenue store in New York City and the Sapparo, Japan store.

I also directed a redesign of the Incase website and retained the services of web guru, Marcel Appleman. The initial goal was to provide a more user-friendly shopping experience but also integrate social media outlets like Flickr and YouTube and to personalize the visitors experience through the use of a blog and customer feedback.